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Gulnara Long has developed a ‘modern advisory service’ to help international HNWs make sense of the UK property landscape.

Receptive to the diversity of client needs, Long’s broad outlook allows her to deliver property solutions that dovetail with ‘family ambitions and financial goals’ – whether they be related to portfolio management or UK investments.

I have known Gulnara for many years, and her reputation in Prime Central London has always been second to none. Having worked with Gulnara on a recent high-value acquisition, I witnessed first-hand the care and value she affords to her clients. Gulnara plays a key role, based on her respected position in the industry, to negotiate and put together the best possible deals for her clients, with a long-term view for their investment. I would have no qualms in recommending her services to any of my clients.

Partner and Head of Residential Property

Our family has been working with Gulnara for nearly 15 years. We have acquired a number of properties with her help and have always felt that we can rely on her counsel. We trust her to manage transactions even in complicated circumstances. What sets her apart is how thoughtful she is and that she always keeps the big picture in mind.

Gulnara has often helped my clients to buy houses in London. She asks the right questions and listens to understand what they are really looking for. Through some quite challenging negotiations, she was always proactive and focused to get the best terms for my clients.

It has been a real pleasure working with Gulnara on a number of property purchases over the years. She ensures that she fully understands the requirements of the client and brings a wonderful balance between practicality and good commercial acumen, whilst always keeping the client's goals in focus.

Head of Residential Property

Gulnara has helped me to form a strategic view of what has become, over the years, a portfolio of properties in the UK. Through multiple acquisitions and disposals, I’ve achieved solid returns on my investments.

It’s reassuring knowing I can phone Gulnara up for advice any time. She understands our investment goals, so I can trust that she understands how property fits into our portfolio and the effect of its value over the long term.

I’ve known Gulnara for 13 years and we’ve worked together on a number of projects, including some with particularly complicated briefs. Gulnara has always displayed high professionalism; her hard work and dedication pleased even the most demanding clientele. Her reputation won several dream homes for my clients, even at a lower price than other bids. I’m always so happy to refer my clients to her for their property needs.

We were referred to Gulnara for assistance on due diligence and negotiation for a particularly complex and difficult transaction. Her relationship with the other party’s agent and the solicitor, plus her understanding of a competitive situation, resulted in a successful exchange. Without this, we would have lost a property we’d set our hearts on.

Client